Here’s how StoryAmp works, in a nutshell. You create an account and add a “dispatch” either for a music release or a concert, providing all the related information. Then, StoryAmp emails relevant media contacts in each genre, or tour market, three separate times. The database of journalists (US and Canada only) is powered by the Rock Paper Scissors PR agency, and is updated all the time. You get the service either for a flat fee (for a release) or a monthly subscription (for a tour).
Pretty cool concept, isn’t it?
We’ve been intrigued, too, and decided to learn more from the StoryAmp and Rock Paper Scissors founder and CEO, Dmitri Vietze. In this WeSpin Recipes podcast episode, Dmitri talked on storytelling, specifics of doing PR for records and tours, and StoryAmp’s new copywriting offer. Now, you can request a press release or a biography from professional writers that have collectively authored pieces for Billboard, NPR, The Wall Street Journal, Google Music, VICE, Thrasher, and more.
Listen to the show to see if StoryAmp is the right fit for your needs, and also to learn about the free ebook by Dmitri which will transform your approach to PR.
To subscribe to the podcast on mobile, search for “WeSpin Recipes” in your favorite podcast app. If you don’t have one, we recommend Pocket Casts (WeSpin is not affiliated with the app, it’s simply what we use).
Track playing in the background: “Spacetime” by Fanu.