Wespin Music Marketing is an independent website that explains how independent artists, bands, producers and DJs can promote their music: how releases are planned and marketed, how the music industry pays the people who make records, and how social media fits into building an audience.
What we cover
- Music Marketing: release planning, press kits, playlist pitching, email lists, branding, PR, tours and merch.
- Music Industry: royalties, distribution, publishing, performing rights organisations, record deals, copyright and sync licensing.
- Social Media: how musicians use TikTok, Instagram, YouTube, Discord and paid social, and how to read the numbers.
Independence
This site is not affiliated with the former WeSpin music-marketing training platform or its podcast, and it does not continue their courses, memberships or promotions. It is also not affiliated with or endorsed by any record label, distributor, collecting society, streaming service or social network. Companies and organisations are named only to explain how they work. The site does not sell courses, promotion or other services, and it is not paid to recommend any of them.
Not legal or financial advice
Everything on this site is general information. Contracts, royalties and copyright depend on the agreement and the country involved, so check the organisation’s own documentation and, where it matters, take advice from a qualified professional.
How we write
Articles are researched from official platform documentation, rights organisations and published reporting, and they link to those sources so readers can check them. If you spot an error, please tell us through the contact page.