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Music Marketing
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Promoting a Tour: Marketing Live Shows Before and After the Dates
A practical guide to promoting live dates: choosing where to play, listing shows, announcing in waves and following up afterwards.
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Pitching Songs to Spotify Editorial Playlists
A plain guide to pitching unreleased songs to Spotify’s playlist editors through Spotify for Artists, and what to expect afterwards.
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Planning a Music Release: Timelines, Pre-Saves and Rollouts
How to plan a music release for independent artists, from delivery and pitching deadlines to pre-saves, rollout pacing and post-release…
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How a Music PR Campaign Works and When to Run One
A plain guide to the parts of a music PR campaign, a typical pitching timeline and how to decide between…
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Music Marketing for Independent Artists: A Complete Guide
A plain guide to music marketing for independent artists, from branding and release planning to playlists, email, social media, live…
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Email Lists for Musicians: Building and Using a Fan Mailing List
A plain guide to building a fan mailing list as an independent artist: where addresses come from, consent, basic legal…
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Building an Electronic Press Kit That Gets Read
What an electronic press kit is, what belongs in it and how independent artists can write the bio, choose visuals…
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Band Merchandise: Planning, Pricing and Selling Merch
A practical guide to planning, pricing and selling band merchandise online and at gigs.
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Artist Branding: Building a Recognisable Identity as a Musician
How independent musicians build a recognisable identity: the name, visuals, voice and story, kept consistent across platforms.